RESONANCE
Company: ResonanceRole: Creative Director
Tags: Brand Identity, Web
Collaborators: Lawrence Lenihan (Founder) Kerry Steib (HOB) Ipshita R Krishan (Designer) Elise Adams (Social) Saasha Francis (Copy)
Resonance uplifts independent designers trapped within contemporary fast fashion's destructive cycle. The platform uses AI to enable sustainable, on-demand production that values creativity over mass manufacturing. I created a brand identity that embodies this revolution—transforming darkness into light while honoring the inherent uniqueness of individual creators.










