RESONANCE
Company: ResonanceRole: Creative Director
Tags: Brand Identity, Web
Collaborators: Lawrence Lenihan & Christian Gheorghe (Founders) Kerry Steib (HOB) Ipshita R Krishan (Designer) Elise Adams (Social) Saasha Francis (Copy)
Resonance reimagines fashion's future for independent designers suffocated by the fast fashion machine. The platform deploys AI for sustainable, on-demand creation that replaces mass production. The brand identity visualizes resonance as wave forms - frequencies that ripple like fabric in motion, transforming darkness into light and honoring each designer's singular creative frequency.












