FAKE LOVE BRAND
Agency: Fake LoveRole: Designer
Tags: Identity System Design, Web
Team: Danny Well (AD) & Zan Goodman (CD)
A comprehensive brand refresh for Fake Love, The New York Times Experience Agency. With a new color pallet, typography and website that is modern and responsive. Using 'auras' and generative artwork to express the companies founding story.
![](https://freight.cargo.site/t/original/i/5881bedb26c631041181f444e4734c2a37232ac9dc288f23e1aa717d2f4c4db0/Jodi_Melody_Portfolio_25.jpg)
![](https://freight.cargo.site/t/original/i/3cb17af2295ddcbffa411003b558256f94b0def20b54a039c03cbc83f9e1e1f5/033BRAND-REFRES-CASE-STUDY233.jpeg)
![](https://freight.cargo.site/t/original/i/c7ca0e8c4f7e4d09fd6c4161fdb5cf2672bbaf7cc67214088080d2309d70969d/jodi_portfolio_FL.jpg)
![](https://freight.cargo.site/t/original/i/33875d5de264fbfce13caec6f262154141ec74875156c1b42f7f7a6537a1b760/jodi_portfolio_2.jpg)
![](https://freight.cargo.site/t/original/i/d603de25ad0d2668b25be5b471250922e6db6bb1dab50844d7a1fbe801de14d3/ezgif.com-gif-maker-38-2.gif)
![](https://freight.cargo.site/t/original/i/7b5e0a5ef716ca855aa32512da9a241db4906aa175974c6801fce980df0f25c3/jodi_portfolio_FLsocial.jpg)