ADIDAS RETAIL
Agency: Fake LoveRole: Experience Designer
Tags: Interactive Experience, Spatial
Team: Graham Kelman (Spatial) David Lehman (CD) Elizabeth Daddazio (Architect) Allan Tagino (3D)
Experience and visual design for Adidas's retail concept store in Santa Monica, LA. Lead creative for multiple elements, including agile merchandising systems, digital touch-points, content systems and architectural details. Reimagining the space to be capable of fast and continous transformation for the next generation.
Tech Intergration: Interactive screen embedded in the fitting room mirror, this acts as a digital assistant to help shoppers engage with products.
The digital assistant also gives customers the option to change and experiment with the lighting in the fitting room.
Tech Intergration: Interactive screen embedded in the fitting room mirror, this acts as a digital assistant to help shoppers engage with products.
The digital assistant also gives customers the option to change and experiment with the lighting in the fitting room.