Jodi is a designer and art director in Brooklyn, NY. She creates fun, thought-provoking experiences and compelling visual worlds.
Brand identity for fashion technology startup
Design direction for campaigns and brand world building.
Brand toolkit for breakout creative agency Mojo Supermarket.
Codable music video experience for Doja Cat
Educating Gen Z on the truth about vaping
Viral campaign calling a vape what it really is
Experience and spatial design for retail concept store in Santa Monica, LA
Brand refresh for Fake Love, The New York Times Experience Agency
Interactive game 'Borough Ball' in the fan experience space
DEPRESSION STICK
Agency: Mojo SupermarketRole: Sr Designer
Tags: Brand, Packaging, Web Design
Team: Mo Said (CD) Camilo De Galofre (CD) Yula Ye (Design) Sarah Olicker, Damian Antonio (AD) Patrick Merrett (Copy)
In partnership with Truth Initiative, Mojo Supermarket launched a real fake vape company to call a nicotine vape what it really is - A Depression Stick. We rebranded nicotine for a new generation to out vaping as a silent contributor to mental health issues. Depression Stick drove a 31% surge in sign-ups for truth's quitting app and has helped 500K teens kick nicotine. Case Study.
Awards:
Grand Effie at the 2023 Effie Awards
Effies in the David vs Goliath and Disease Awareness & Education: Non-Profit categories.