DEPRESSION STICK
Agency: Mojo SupermarketRole: Sr Designer
Tags: Brand, Packaging, Web Design
Team: Mo Said (CD) Camilo De Galofre (CD) Yula Ye (Design) Sarah Olicker, Damian Antonio (AD) Patrick Merrett (Copy)
In partnership with Truth Initiative, Mojo Supermarket launched a real fake vape company to call a nicotine vape what it really is - A Depression Stick. We rebranded nicotine for a new generation to out vaping as a silent contributor to mental health issues. Depression Stick drove a 31% surge in sign-ups for truth's quitting app and has helped 500K teens kick nicotine. Case Study.
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![](https://freight.cargo.site/t/original/i/f67cf0bb8dd0b1f0b0c6d5be7519c94c11749fa0a5297c557a6c720251a5dc58/DS_09.jpeg)
![](https://freight.cargo.site/t/original/i/77ab768b6682a9501df6704a921b332651df16722bd89dc687d9556b0c4a0623/DS_07.jpeg)