Jodi is a design and creative director in Brooklyn, NY. She creates fun, thought-provoking experiences and compelling visual worlds.
Design system for fashion creator platform
Brand identity for fashion technology startup
Design direction for campaigns and brand world building.
Brand toolkit for breakout creative agency Mojo Supermarket.
Codable music video experience for Doja Cat
Educating Gen Z on the truth about vaping
Viral campaign calling a vape what it really is
Experience and spatial design for retail concept store in Santa Monica, LA
Brand refresh for Fake Love, The New York Times Experience Agency
Interactive game 'Borough Ball' in the fan experience space
RESONANCE
Company: ResonanceRole: Creative Director
Tags: Brand Identity, Social, Packaging
Collaborators: Lawrence Lenihan & Christian Gheorghe (Founders) Kerry Steib (HOB) Ipshita R Krishan (Designer) Elise Adams (Social) Saasha Francis (Copy)
Resonance’s Physical AI manufactures clothing through algorithmic orchestration. For the brand identity, I designed a mathematical formula that converts fabric physics into visual patterns. Every garment gets a unique ID - scannable thumbprints encoding manufacturing history, sustainability data and creator information. The challenge was making algorithmic infrastructure fashionable. The solution was making the physics beautiful. Code creates the product and the brand simultaneously.
