BREATH OF STRESS AIR
Agency: Mojo SupermarketRole: Sr Designer
Tags: Brand, Web Design
Collaborators: Sasyk Mihal, Buck & Allegiance Group
By offering nicotine as a "stress reliever" vaping companies get young people stuck in an anxiety loop. ‘Breath of Stress Air’ is a campaign and looping web experience educating Gen Z on the truth about vaping. In partnership with Truth Initiative.