Jodi is a design and creative director in Brooklyn, NY. She creates fun, thought-provoking experiences and compelling visual worlds.
Brand identity for fashion technology startup
Design direction for campaigns and brand world building.
Brand toolkit for breakout creative agency Mojo Supermarket.
Codable music video experience for Doja Cat
Educating Gen Z on the truth about vaping
Viral campaign calling a vape what it really is
Experience and spatial design for retail concept store in Santa Monica, LA
Brand refresh for Fake Love, The New York Times Experience Agency
Interactive game 'Borough Ball' in the fan experience space
PARADE
Role: Lead DesignerTags: Brand, Social, Campaign
Team: Cami Tellez (CD) Emma Heart (Design) Joy Chen (Design) Elisa Slaton (Design) Evan Holden (Design)
As lead designer for cult-favorite Gen Z brand Parade, I directed visual campaigns that reinvented themselves every two weeks—shapeshifting through aesthetics and cultural movements to match our experimental community—while building a cohesive brand foundation rooted in self-expression, body positivity, and inclusivity.
Design direction for over 30 unique campaigns and launches.
Packaging design for launches and bundle product.