PARADE
Role: Lead DesignerTags: Brand, Digital, Campaign
Team: Cami Tellez (CD) Emma Heart (Design) Joy Chen (Design) Elisa Slaton (Design)
Parade is a cult-favorite D2C brand. As the lead designer I managed visual creative, collaborating closely with cross-functional teams to ensure compelling brand representation across all touchpoints.
![](https://freight.cargo.site/t/original/i/73aa0cec6de27c11a7869069ddc08e6ae537b5fb85916e36147a175365464641/01_PARADE.jpeg)
![](https://freight.cargo.site/t/original/i/9c856c25b88996d766f7fb0065f074c2ed4810194ccdbe31ed33be0d8d6a2fe6/LYRS_024.jpg)
![](https://freight.cargo.site/t/original/i/b9047a83619e8db7a79fdb9c0f03bdb716995e63e3483805fd69e8040e1d8ea9/LYRS_026.jpg)
![](https://freight.cargo.site/t/original/i/7e58d9659531a56c29399da758c0650ca38765fbfc4c46f4b06bee768547e78c/LYRS_0483.jpg)
![](https://freight.cargo.site/t/original/i/cef3529eb168d2efa1adcd82b67d4c576fb1477229f7739945739f0a07ff61ae/paradesample1-3.jpg)
![](https://freight.cargo.site/t/original/i/143de7574f7e4d0b94f34bfb65adb38c9bf1d34112b0f4ecea8be460244d2711/paradesample1re-1.jpg)
![](https://freight.cargo.site/t/original/i/48bffa61b94cacda133df5e13bc582c63d25014cee2dac6471e90f60e2040391/paradesample1-2.jpg)
![](https://freight.cargo.site/t/original/i/ca34a5ee9858f84ce45036939a1a9c253e94e7eeb5e4daa81b35ebb01b01d5cb/paradesample1-1.jpg)
![](https://freight.cargo.site/t/original/i/68cda2e214b5bc4ec5f01ec4ad031945e495e018ea844001d4a305ef2f3c0b23/paradesample1re.jpg)
![](https://freight.cargo.site/t/original/i/1f8f5082df7a68a993d10329c990f6344d3d04d7600600aa3f579e8ad33807b5/paradesample1port-1.jpg)
![](https://freight.cargo.site/t/original/i/1aef9b3e8516a107aab85a03a5012f6075f7416124d9e2386afdce62b3b3af42/paradesample1ganni.jpg)
![](https://freight.cargo.site/t/original/i/407d17ec044dfa4f0251e06d5421bfab2873edaaa7e11fc4fa723e3e1da8387d/paradesample1port.jpg)
Design direction for over 30 unique campaigns and launches.
![](https://freight.cargo.site/t/original/i/9da80687ef8f875914c8432d8f22473de3a88a3334f1176ea889b80b886c0b37/Boxes_Parade.jpg)
![](https://freight.cargo.site/t/original/i/66d031fe94b05cf22a32fbbde32c97d7ed5ae270dc419125fb1f4be639500261/Boxes_frame2.jpg)
![](https://freight.cargo.site/t/original/i/d41b58baacfbbbfc45f47e67e83a8d9bbe23be04bc1aeee11d81cf21eb9ed21a/Boxes_frame3.jpg)
![](https://freight.cargo.site/t/original/i/812522296cc81de3a79a97208736f6d920b7f7518b2b541ac3162e888ba849b4/Boxes_frame4.jpg)
![](https://freight.cargo.site/t/original/i/da8df959fb66f6407e053dfcadb3ccb0fbaffed4461ddd82434fcb13c9dc79da/Boxes_frame5.jpg)
Packaging design for launches and bundle product.